CEREAL fans can now get their hands on white chocolate-flavoured Coco Pops for the first time in the brand’s 59 year history.
The new cereal will be available in Tesco and Asda from today with a recommended retail price of £2.99 – but retailers can set their own prices.
The boxes contain 480g – that’s the same weight and price as a regular-sized box of ordinary chocolate Coco Pops.
We couldn’t find them being sold online yet though, so you’ll have to hunt down a box in your local supermarket.
Kellogg’s claims the white chocolate Coco Pops have 30 per cent less sugar than other chocolate rice cereals and no artificial colours or flavourings.
The cereal is made using real white chocolate (6.5 per cent) so the Coco Pops taste really chocolatey.
Each 30g serving of the white chocolate cereal contains 116 calories, 1g fat, 5.1g of sugar and 0.2g of salt.
By comparison, normal Coco Pops contain 115 calories, 0.6g fat, 5.1g sugar and 0.2g salt per 30g serving,
The cereal manufacturer recently reduced the sugar in its original Coco Pops by 40 per cent.
Kellogg’s says the launch follows demand from fans on social media and through pleas to its customer phone line.
Sara Ashley, a Kellogg’s food technician at the Manchester cereal factory said: “We had the idea to make a white chocolate flavoured Coco Pops when working in our food development kitchen on a new reduced sugar recipe for the original Coco Pops cereal.
“We knew fans were asking for it so we developed a prototype, which uses three basic ingredients, and tried it out with Kellogg’s staff who loved it.”
The cereal manufacturer is also introducing a new character – Nula the Narwhal – into its much-loved jungle adverts.
Nula magically turns traditional Coco Pops into white chocolate.
Over the weekend, Kellogg’s started tweeting about white chocolate Coco Pops and eagle eyed fans guessed that the new cereal was about to be launched.
User Kerbe tweeted: “@KelloggsUK you seem to be interested in tweets about white chocolate Coco Pops recently… I’m convinced that it’s FINALLY happening and it’s gonna be a thing”.
Iain added: “Finding out Kellogg’s is making white chocolate Coco Pops has turned my Saturday night right around.”
And Alex Brooker said: “Seen so many promotions for white chocolate Coco Pops, I have never been so excited if it’s true.”
Since Kellogg’s confirmed the launch fans have been expressing their excitement over the new cereal.
Steve Patterson said: “Outstanding… I shall be purchasing a box today.”